You've heard of Amy, Heather, Anna, and Tula around here, but have you ever heard of Jason? In the female dominated world of fabric designing, sometimes the male presence is overlooked. Two of my favorite male fabric designers on the scene these days are Joel Dewberry (coming soon) and Jason Yenter. You may not have heard of either of them, but their work definitely speaks for itself.
Started as a small retail business over 30 years ago, In the Beginning Fabrics was founded by Sharon Yenter to provide high quality fabrics for crafters and quilters. Since then the business has grown and her son Jason now not only runs the business, but designs fabric for the company. What I love about Jason's work is that it is an explosion of graphic and radial symmetry combined with strong colors.
With purple being the trend color for the season, it is just perfect for fall projects. Jason Yenter's Floragraphix IV fabrics, also in deep, rich reds can be found here.